Building a Company Identity

Building a Company Identity
Author Name: Ms.Carita | Post date: August 2, 2016

Building a company identity is important for many reasons. A company identity is the way in which a business presents themselves to the public. An identity is the backbone of a company, providing the foundation a company needs to grow and establish its place in its industry.

One of the most easily recognizable aspects of a company's identity is its logo and tagline. Developing a robust marketing campaign highlighting the logo and tagline helps establish the company on a broader scale. While digital platforms and social media help kick start your brand recognition campaign, print is still key.

Brand recognition relies heavily on consistency. The logo on your building, the letterhead, the email signatures, and tradeshow banners all work together in establishing your company's identity. If you think about some of the most successful companies, often times you know which company is being referred to when you see only the logo. This is the goal for most companies – undeniable brand recognition.

Getting there is quite another story, however. It is going to take time and work to not only firmly established and agree upon the identity you would like to grow, but then to also create the pieces of collateral needed to actually put that process in motion. As mentioned before, print materials are perfect for this particular step in the process. Now is the time to really hone in on that consistency by having your printed materials ordered and distributed.

Why does this help? Consistency allows information to stick in the consumers' mind. When a consumer sees the logo on a business card, visits your website, and then sees your banner at a tradeshow, establishes your company as a reliable and trustworthy resource.

Not convinced print is still relevant? According to Printing Specialists, "56% of customers find print marketing to be the most trustworthy type of marketing." So don't let this opportunity pass you by.