In an age where things are becoming increasingly more digitized, it can be hard to see the relevance in print materials now. However, print is far from dead. Take a look at why print is still essential for your business.
Brand Recognition – We all know that subliminal messaging is everywhere. From product placement in movies to hidden messages in advertisements, we are absorbing information constantly. Therefore, continuing to use print materials to further your business is in fact productive. Whether it's a customized pen, a tote bag toting your logo, or a snazzy brochure explaining your services in detail, print is very much alive. Also, by displaying your logo and company information in more places than just online allows you to touch a greater number of people in more places that you might have previously missed. Partaking in tradeshows or local events gives a company banner much of the same weight as your website and social media.
Reinforcement – People still look for the tangible aspects of business. Anyone can browse your website but having reinforcing documents to support your mission statement and values brings even more to the table. It also allows your business to be constantly mobile. Yes, connectedness also sets your business up for constant access but being able to pass someone a pamphlet or business card is still key to starting the conversation.
Still Effective – According to the website printisbig.com, the global print industry drives $3.8 trillion in related services. What does this mean? It means print material is driving consumers to do business with that company. Not sure how to track if your print materials are driving business? Try a customized landing page or a coupon code specific for that piece.
Rather than immediately jumping to the conclusion that print won't work for your company, think about how you can embrace print differently to garner new attention and business. Yes, times are changing and digital rules a good portion of business. But all this means is that your print initiative should be reevaluated and adjusted to meet the new demands of consumers. Get creative, get colorful, and get bold to make print work for you.In an age where things are becoming increasingly more digitized, it can be hard to see the relevance in print materials now. However, print is far from dead. Take a look at why print is still essential for your business.